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Lavazza was established in 1895 and is based in Italy. It has been a family-owned coffee company for four generations now and they are still keeping the tradition alive. A leading roaster in Italy, Lavazza has a 40% share of the market in the country, but it has a global reach as well. With a presence in over 90 countries, almost 20 billion cups of Lavazza are consumed around the world each year.
The history of Lavazza is intertwined with the story of its founder, Luigi Lavazza. On a trip to Brazil, he saw that coffee has a tremendous potential as a beverage. He recognized the fact that coffee grown from different parts of the world would have different characteristics and knowing how to harness and mix these different characteristics can produce unique and distinctive flavors and tastes.
Luigi Lavazza invested in the most modern roasting plants back in the day and developed a special method of packaging coffee in order to preserve its freshness. The company continues to use Avant-garde techniques in its production. They have research and development technicians who continue to come up with ways of controlling all the stages of production.
The result of such a long history and high production standards can be seen and tasted in the products offered by Lavazza. Coffee products like the Coffee Crema e Aroma, Crema e Aroma, and Crema e Aroma are all made with the same dedication and attention to detail which has made the Lavazza brand synonymous with quality drinks.